Plan · Where to play
01.Opportunity sizing rigor
How rigorously you size the prize before committing resources. Covers TAM/SAM/SOM, segment-level revenue potential and the link between sizing assumptions and the pipeline you actually realize — so investment decisions rest on math, not optimism.
Sufficient when: Sufficient when sizing converges within 15% of realized pipeline within two quarters.
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Sub-processes
5 processes in this dimension
- Demand forecasting
- Market sizing (TAM, SAM, SOM)
- Opportunity prioritization and scoring
- Value modeling and business case
- White space and adjacency analysis