Plan · Where to play
04.GTM and channel strategy
The route to market: which channels (direct, partner, digital, product-led) carry which segments, and the unit economics behind each path. A strong GTM keeps CAC, conversion and channel mix in healthy balance for every segment you serve.
Sufficient when: Sufficient when CAC by channel is known and within target for each segment.
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Sub-processes
6 processes in this dimension
- Demand generation strategy
- Messaging and value proposition architecture
- Partner and ecosystem strategy
- Pricing and packaging
- Route to market and channel mix
- Select GTM motion