Check & Improve · Make it last
12.Performance measurement and attribution
The metrics, attribution model and reporting cadence leaders trust to steer the business. Covers funnel KPIs, pipeline health, channel attribution and the leading indicators that anticipate revenue rather than just report it.
Sufficient when: Sufficient when leadership trusts attribution to make spend decisions.
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Sub-processes
6 processes in this dimension
- Commercial attribution
- Commercial KPI framework and dashboards
- Customer health and NRR
- Forecast accuracy measurement
- Pipeline and conversion analytics
- Productivity and AI impact metrics