Back to framework
Do · How to win

09.Automation and AI in the workflow

Where AI and automation are actually embedded in the day-to-day seller, marketer and CS workflow — lead routing, account research, next-best-action, content generation, forecasting — and how much manual work it removes from the week.

Sufficient when: Sufficient when sellers spend <30% of their week on admin tasks.

Loading framework content…
Sub-processes

8 processes in this dimension

  • Account research and meeting prep agent
  • Agentic pipeline and deal management
  • AI assisted prospecting and outreach
  • AI CRM update and follow up
  • Lead routing and qualification automation
  • Next best action recommendation
  • Proposal and quote generation
  • Service and success automation
5-minute diagnostic

Where is your commercial org on the 14 dimensions?

Rate your maturity and whether each dimension is blocking growth. Get a shareable results report immediately — and emailed to you.

Run the diagnostic