Do · How to win
08.Data and tech foundation
The data and tech backbone the commercial org runs on: a governed customer record, clean product/usage data, integrated CRM and marketing stacks, and the infrastructure that makes AI use cases reliable rather than experimental.
Sufficient when: Sufficient when sales and marketing operate on the same governed customer record.
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Sub-processes
7 processes in this dimension
- Agent infrastructure and tooling
- Commercial data dictionary
- Commercial tech stack selection
- Crm data model and hygiene
- Data quality monitoring and stewardship
- Integration and data flow architecture
- Single customer view CDP